A household brand name to most Singaporeans since the early eighties. Tenderfresh is certainly one name that many locals grew up with. Tenderfresh started its humble beginning at a hawker centre with an in-house recipe well-received by its customers. Currently, Tenderfresh together with its subsidaries have approximately 150 outlets spanning across the country; with an established pressence in many neighbourhood food courts, coffee shops and heartland malls.

Tenderfresh Classic, helmed by Chief Culinary Officer Kelvin Chua and local celebrity Ben Yeo was created to showcase the best of the 9 different brands within Tenderfresh Group featuring, it's signature fried and roasted chicken, classic western food and hugely popular new fusion pasta at affordable value.